Prospective clients are asking ChatGPT, Perplexity, and Google AI to recommend law firms. Fewer than 12% of UK firms appear in these recommendations. Clermont Growth builds the infrastructure that makes your firm visible — in AI search, in local results, and in every channel your future clients use to choose a solicitor. We only get paid when it works.
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Referrals still matter. But the way people validate, compare, and choose a solicitor has fundamentally shifted. The majority of prospective clients now research online before making contact — and an increasing number skip Google entirely, asking AI assistants directly for a recommendation.
Firms that were built on reputation and referral networks are discovering that reputation alone is no longer sufficient if you're invisible in the channels where decisions are now being made.
The firms winning new instructions aren't always the best lawyers. They're the ones clients can find, compare, and trust — before they ever pick up the phone.
When a prospective client asks ChatGPT, Perplexity, or Google Gemini to recommend a solicitor, the AI cross-references multiple data sources before naming a firm. We've identified the five signals that determine whether your firm is cited — or skipped.
Most law firms have invested in traditional SEO. Almost none have built AI visibility infrastructure. The firms that build it now will own this channel before competitors understand it exists.
We build your AI visibility and client acquisition infrastructure at no cost to your firm. We take an agreed share of fees from new instructions generated through our system. If we don't produce results, you pay nothing.
Divorce, financial settlements, child arrangements, and cohabitation disputes represent some of the highest-value and most actively searched practice areas in UK law. Prospective clients research extensively before choosing a solicitor — and increasingly ask AI for guidance on both the process and the firm to instruct. Matters typically range from £5,000 to £30,000+.
High-value, emotionally charged matters where clients search for specialist expertise. Content authority is particularly powerful here — a firm that has published clear guidance on the Inheritance Act or the grounds for contesting a will is far more likely to be cited by AI and found in search.
Acquisitions, disposals, lease negotiations, and development work. Larger transaction values mean our performance model is directly aligned with your firm's growth in this area.
The highest-volume legal search category in the UK. While individual matter values are more modest, the volume of searches and the comparative nature of client behaviour make this a strong foundation for visibility and enquiry generation.
We also work with firms across employment law, clinical negligence, dispute resolution, and private client. If there is demonstrable search demand for your practice area, we can build a visibility system for it.
If our system has not generated a single tracked enquiry within 90 days of going live, you can walk away with no fees owed. Everything we've built — pages, content, visibility infrastructure — remains with your firm. We assume the risk because we're confident in what we deliver.
We don't charge retainers, setup fees, or monthly minimums. Our revenue comes entirely from a pre-agreed share of fees on new client instructions attributed to our system. This arrangement is structured as a referral fee under SRA Transparency Rules, with full disclosure to clients as required.
We provide compliant disclosure wording and ensure the arrangement is straightforward for your compliance team to approve.
We work on a strict exclusivity basis — one firm per practice area, per geographic market. Once your firm is a Clermont partner, no competing practice in your area will have access to our system for the same services.
We'll test your firm's visibility across ChatGPT, Perplexity, and Google AI — and show you exactly what prospective clients see when they ask for a recommendation. No cost. No obligation.